Roll Massif, previously known as Clipped-In Events, hosts 8 legendary Colorado bike rides dating back more than 20 years. In 2019 they brought the individual brands from each ride and re-branded them as the singular brand of Roll Massif. They worked with Weights & Pulleys of San Francisco for the new brand book, and I was hired as the Art Director to build out the list of 500+ deliverable for all the events. Below is an overview of what we accomplished in a 5 month crunch to get ready for the rides.
LAUNCH PARTY / DIGITAL & PRINT ADS / POSTER / FB & IG ADS / RIDE MAPS / RIDE MERCHANDISE / START TRUSS / CORRESPONDENCE
Merchandise illustrations for Copper and Palisade rides
Digital ads for Velo News
Digital Ads: Logo Zoom - ROS
Digital Ads: Rider Group - ROS
Social Ad: Pedal Pass - 1080px images for an 8-frame carousel
Print Ad: Velo News & Poster Art
Rack Card for Colorado tourism hotel lobby racks and bike shops
Creative for the Roll Massif Launch Party:
I was tasked to create a branded environment for the Launch Party. The Roll Massif crew rented the Tivoli Center event room in Denver and invited 250 of the nations cycling industry heavy hitters to announce the re-branding. I had a 4 week window to visit the venue, sketch out a plan and print the banners.
All the Banners that we created for this event where planned to
be used in the Start/Finish are at each of the up coming rides.
We had a no waste plan for this event.
Floor Plan to visualize the banner location in the hall.
Wild Horse Gravel (WHG): The first of the season's sportive rides, a gravel loop that circles the Wild Horse/Book Cliffs area near Grand Junction, CO.
Social Ad: WHG, 1080px images for an 8-frame carousel.
Elephant Rock (ERk): One of Colorado's oldest classic bike rides with a 20+ year history.
Social Ad: ERk, 1080px images for an 8-frame carousel.
Tour of the Moon (TofM): Another of Colorado's Classics that starts in Grand Junction and follows the road around the Colorado National Monument State Park. This event sells out every year and hosts 2200 cyclists.
Social Ad: TotM, 1080px images for an 8-frame carousel.
Digital Ads: Pedal Pass Animated banners
Tour de Vineyards (TdV): A Fall Classic that guides 3000 cyclists around the vineyards of Palisade, CO.
Social Ad: TdV, 1080px images for an 8-frame carousel.