Roll Massif: The company that hosts 8 legendary road, gravel & mountain bike rides in Colorado re-branded in 2019. They called on Weights and Pulleys from San Francisco to build out the brand book, and I was in the right place at the right time and was hired on to build out the creative for all 8 rides.

 

DELIVERABLES:

LAUNCH PARTY / DIGITAL & PRINT ADS / POSTER / FB & IG ADS / RIDE MAPS / RIDE MERCHANDISE / START TRUSS / CORRESPONDENCE

Merchandise illustrations for Copper and Palisade rides

Digital ads for Velo News

 

 

Digital Ads: Logo Zoom - ROS

 

 

Mobile Size

Digital Ads: Rider Group - ROS

 

 

Mobile Size

Social Ad: Pedal Pass - 1080px images for an 8-frame carousel

 

 

Print Ad: Velo News & Poster Art

 

Rack Card for Colorado tourism hotel lobby racks and bike shops

 

 

Business Cards

Note Card

Car Graphics

Creative for the Roll Massif Launch Party:

I was tasked to create a branded environment for the Launch Party. The Roll Massif crew rented the Tivoli Center event room in Denver and invited 250 of the nations cycling industry heavy hitters to announce the re-branding.  I had a 4 week window to visit the venue, sketch out a plan and print the banners.

 

All the Banners that we created for this event where planned to

be used in the Start/Finish are at each of the up coming rides.

We had a no waste plan for this event.

Branded banners:

Floor Plan to visualize the banner location in the hall.

Wild Horse Gravel (WHG): The first of the season's sportive rides, a gravel loop that circles the Wild Horse/Book Cliffs area near Grand Junction, CO.

 

Start/Finish Area

Digital Banners

Mobile Banner

Social Ad: WHG, 1080px images for an 8-frame carousel.

 

 

Ride Map

Merchandise

Elephant Rock (ERk): One of Colorado's oldest classic bike rides with a 20+ year history.

 

 

 

Print Ads

Digital Banners

Mobile Banner

Social Ad: ERk, 1080px images for an 8-frame carousel.

 

 

Number Plate

Ride Map

Merchandise

Tour of the Moon (TofM): Another of Colorado's Classics that starts in Grand Junction and follows the road around the Colorado National Monument State Park. This event sells out every year and hosts 2200 cyclists.

 

Start/Finish Area

Social Ad: TotM, 1080px images for an 8-frame carousel.

 

 

Merchandise

Ride Map

Digital Ads: Pedal Pass Animated banners

Tour de Vineyards (TdV): A Fall Classic that guides 3000 cyclists around the vineyards of Palisade, CO.

 

Start Truss

Let's Roll

Ride Map

Digital Banners

 

Social Ad: TdV, 1080px images for an 8-frame carousel.